Facts about the Adidas Telstar 18, the official ball of the Fifa World Cup 2018!
Throughout the history of the world cup, there are always unforgettable moments and there is an iconic goal for every tournament, from Maradona in 1986 to James Rodriguez in 2014.
The Adidas Telstar 18, is it inspired by pixels, or does Adidas choose its own technology? Let's look at it together.
There are also other balls designed for each World Cup and sometimes described in the memo of the World Cup.
The 2018 World Cup official sponsor Adidas designed the Telstar 18 for this tournament. It looks like the ball, exploding in France - Australia game will talk about itself in World Cup debates for years to come.
A 48-year-old design has been reinvented
adidas Football revealed the Official Match Ball for the knockout stage of the 2018 FIFA World Cup Russia™. The Telstar Mechta comes with a new vivid red design inspired by the colors of the host nation, as well as the rising heat of knockout-stage football.
The name Mechta translates as ‘dream’ or ‘ambition’ in Russian and is constructed with the same design elements as the Telstar 18, the ball used throughout the group stage, but adapted to reflect the added intensity and opportunity the knockout stage brings.
The ball has a brand-new carcass that retains the best of the Brazuca, the Official Match Ball of the 2014 FIFA World Cup™ while building in new technology to maximize performance. It went through extensive testing to ensure it suits the needs of the best players in the world. Some of the leading national and club sides have been involved in the testing process.
A progression from Official Match Balls of the past, a brand-new panel design features a metallic print execution and texture graphics effect, engineered to provide performance and durability both in the stadium and on the street. Sustainability has been a key focus of the Telstar 18 and Telstar Mechta, with elements including re-cycled backing material and packaging.
The Telstar 18 and Telstar Mechta feature an embedded NFC chip – the first time it is ever been used in an Official Match Ball – making it the most innovative FIFA World Cup™ ball to date. The chip enables consumers to interact with the ball using a smartphone. Upon interaction, each ball generates a unique identifier, unlocking exclusive content and information for the user. The personalized and location-aware experience displays specific details of each ball and provides access to challenges, which users can enter in the run-up to the FIFA World Cup™.
“The Telstar 18 was a huge step forward technically when it came to Official Match Balls," Dean Lokes, VP Product from Adidas, said. "With the Telstar Mechta, we have taken that same innovative design and re-imagined it, creating a ball that perfectly suits the pressures and opportunities of the FIFA World Cup knock-out stage.“
"Adidas and FIFA have enjoyed a long history of successful Official Match Balls over the past FIFA World Cup tournaments," Jean-Francois Pathy, Director of Marketing Services at FIFA, commented on the launch. “This year, Adidas delivers yet another beautifully designed ball, the Telstar Mechta, putting innovation and performance at the core of the game.”